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Wednesday, March 16, 2011
Monday, March 7, 2011
Bite on juicy tender beef
ZENITH Premium Yearling Beef from Pakistan is now available in Malaysia. The beef is imported by Jejak Bakat exclusively from Zenith Associates Abattoir, Pakistan’s leading abattoir operator, meat exporter and exclusive meat delicatessen operators.
The meat is the first to be certified safe in compliance with international standards in Lahore, Pakistan by the Department of Veterinary Services and Jakim. Zenith Premium beef comes from young cows of the Cholistani breed which is an indigenous species of Pakistan Punjab province.
Tasty: Zain (centre) and Masood (right) tasting the Zenith Premium Yearling Beef satay during the official launch of the brand. The cattle are slaughtered at around 24 months old and are de-boned according to the international cut standards. The beef is packed hygienically and exported in temperature-controlled containers to Malaysia. Jejak Bakat CEO Zain Puteh said although Malaysia had other categories of beef in the market, the Zenith premium beef would give Malaysians an opportunity to enjoy this variety in more Malaysian-style cooking. “The meat is juicy and tender but with a good bite as it is fed on farm with farm produce. The tenderloin and striploin cuts are juicy and tender which make them suitable for steaks or roasts. “Other non-loin cuts are also good for teppanyaki or stir-frying and traditional Malay cooking. “The demand for more premium beef from Pakistan has been encouraging and due to its taste, the Zenith Premium Beef is suitable for all kinds of cuisine and provides value for money.
“Perhaps now more patrons in restaurants and guests at functions can enjoy better beef,” he said. The meat is currently available at most Giant stores throughout the peninsula under the “Zenith Premium Yearling Beef” sticker at the chilled meat section. “Zenith Premium Yearling Beef is retailed at Giant Stores nationwide and selected restaurants. Burger and sausage producers have also started to obtain supplies from us,” said Zain.
He added that Avid Food Services is the distributor for the beef to the hotels, restaurant and cafe segment.
The launch ceremony for the beef was held at Bijan Bar and Restaurant, Kuala Lumpur and was attended by Pakistan High Commissioner to Malaysia Masood Khalid.
Masood said Pakistan was looking forward to expanding the economic cooperation with Malaysia and the governmnet was exploring other products that could be marketed here. He added that the Pakistan High Commission in Malaysia was planning an investment and trade conference that would be held in Kuala Lumpur on March 21.
The meat is the first to be certified safe in compliance with international standards in Lahore, Pakistan by the Department of Veterinary Services and Jakim. Zenith Premium beef comes from young cows of the Cholistani breed which is an indigenous species of Pakistan Punjab province.
Tasty: Zain (centre) and Masood (right) tasting the Zenith Premium Yearling Beef satay during the official launch of the brand. The cattle are slaughtered at around 24 months old and are de-boned according to the international cut standards.“Perhaps now more patrons in restaurants and guests at functions can enjoy better beef,” he said. The meat is currently available at most Giant stores throughout the peninsula under the “Zenith Premium Yearling Beef” sticker at the chilled meat section. “Zenith Premium Yearling Beef is retailed at Giant Stores nationwide and selected restaurants. Burger and sausage producers have also started to obtain supplies from us,” said Zain.
He added that Avid Food Services is the distributor for the beef to the hotels, restaurant and cafe segment.
The launch ceremony for the beef was held at Bijan Bar and Restaurant, Kuala Lumpur and was attended by Pakistan High Commissioner to Malaysia Masood Khalid.
Masood said Pakistan was looking forward to expanding the economic cooperation with Malaysia and the governmnet was exploring other products that could be marketed here. He added that the Pakistan High Commission in Malaysia was planning an investment and trade conference that would be held in Kuala Lumpur on March 21.
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